camp chef

2025 BLACK FRIDAY PROMO + VIDEO CONTENT CREATION + PRODUCT PHOTOGRAPHY

Camp Chef is an American based company out of Utah. Their focus on quality designed outdoor cooking gear whose unique approach to outdoor grills and griddles has made them one of the top brands in the market. The goal of this project was to create a 2025 Black Friday site wide sale video AD alongside a secondary promo AD specifically for their Gridiron griddle. Alongside the Black Friday promotional, Camp Chef asked me to create a lifestyle short form video for their social media use that highlights one of their smaller camping grills, the Kodiak. The final part of the project was a small collection of product focused still images for future social media use alongside Black Friday AD promos via IG stories or sponsored AD posts.